During the biggest public festival in Switzerland, the Zurifest, McDonalds is confronted with heavy competition, even concerning core products like fries. A lot of independent stalls offer fast food. Fortunately the festival is the only time during the year when official street markings, like pedestrian crossings, are taken out of function. This enabled us to use the crossing in front of a McDonald`s restaurant and have it re-styled into a portion of fries.
Done at TBWA, Zurich