As Switzerlands biggest retailer, MIGROS has got its own product range and every now and then they test different flavours against each other. This lead to the idea for the battle of tastes. Two products went to war with each other and the consumer was able to vote. One product stayed in the shelves, the other one had to go.
"Frozen-Yo Mokka" vs. "Frozen-Yo Blueberry"
"Branches Milk" vs. "Branches Banana"
The national print campaign.
We went around the country with a road show where people fought for their product of choice.