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Cannes Young Lions Cyber Winner 2015

Teams from 45 countries came together in Cannes to compete in the 2015 Cannes Young Lions Cyber Competition. Our challenge was to create a social media campaign that would help get five million people to sign the #UpForSchool Petition. It was the petition's goal to get every child to school.

 

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We created Hotspots that could be unlocked by answering a question, but only someone with a proper education could do so. 

 
 
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